What to look for
- Hook: what makes a viewer stop scrolling?
- Structure: how does the video move from opening to payoff?
- Pacing: where are cuts zooms visual changes and pauses?
- Comments: what do viewers ask argue about or request next?
The research workflow
- 01 Find — search creators competitors viral videos in your niche
- 02 Save — collect examples with strong hooks high views or high engagement
- 03 Break it down — write the hook sequence pacing and reason it held attention
- 04 Adapt — keep the proven format change the topic add your own value
- 05 Publish and compare — use analytics to see whether the adapted version earned attention
💡 KRAM Takeaway
- Study why a video works — don't just copy what it looks like.
- Save strong examples and break down every hook and structure.
- Adapt the format. Change the topic. Add your own value.