The formula
- Hook: give people a reason to stop scrolling
- Value: teach something solve something entertain or show something useful
- Proof: give an example result demonstration or specific detail
- CTA: give one simple next step
Growth System retention structure
- 0-2 seconds: strong hook
- 2-10 seconds: interesting moment
- 10-20 seconds: build curiosity
- 20-30 seconds: reveal the payoff
- Ending: create a natural loop
Editing checklist
- Auto captions throughout
- Quick cuts — remove boring parts
- Zoom effects where they help attention
- Sound effects and background music when appropriate
💡 KRAM Takeaway
- The first 2 seconds decide whether anyone watches the rest.
- Quality over quantity — one strong video beats ten weak ones.
- Always end with something that makes viewers want to replay.