The checklist
- ACCOUNT — Profile is clear name is memorable image is recognizable bio is understandable
- NICHE — One main content direction selected target viewer identified research list started
- RESEARCH — Winning examples saved hooks and formats broken down comments reviewed for demand
- CONTENT — Hook is clear value is delivered pacing is tight visuals support the message payoff is clear
- ORIGINALITY — Your version adds meaningful editing commentary presentation or transformation
- POSTING — Cadence chosen posting time is consistent caption and text are clear
- ANALYTICS — Views retention watch time shares saves comments and follows reviewed
- ITERATION — Winner identified follow-up idea created weak point identified for the next upload
💡 KRAM Takeaway
- Don't skip the checklist. Every item exists because someone skipped it.
- Originality check is non-negotiable before every post.
- If analytics aren't reviewed the loop never improves.