What to avoid
- Hey guys welcome back
- Long intros that delay the point
- Starting with context before the hook
What to do instead
- Start with the interesting part immediately
- Use the structure: Hook then Value then Payoff
- The hook should create an immediate reason to stay
💡 KRAM Takeaway
- The first 2 seconds decide whether anyone watches the rest.
- Never start with a greeting — start with the hook.
- Hook then Value then Payoff. In that order every time.