Editing checklist
- Add subtitles and captions throughout
- Remove unnecessary pauses and dead air
- Use background music if the campaign allows it
- Begin with a strong hook
- Keep cuts smooth and pacing tight
- Follow all campaign guidelines
What to avoid
- Misleading content
- Prohibited content per campaign rules
- Low effort with no captions or weak opening
💡 KRAM Takeaway
- Captions plus smooth cuts plus strong opening equals better submissions.
- Follow campaign rules exactly — one violation can disqualify you.
- Quality submissions beat quantity of submissions.