Lesson 3.3TikTok

Editing: Don't Make People Work to Watch

Cut the dead stuff, keep things moving, and use trending BGM the right way.

Quality over quantity

Posting a mountain of weak videos does not magically turn them into good videos. Make each one worth watching.

Cut the dead stuff

Long pauses? Cut them.
Repeated sentence? Cut it.
Long intro nobody asked for? Cut it.
Filler words everywhere? Cut them.

Safe-zone text

Keep important text away from areas covered by TikTok buttons and interface.

💡 KRAM Takeaway

Your audience does not need the director's cut.
Cut everything that doesn't earn its place.
Safe-zone text — keep it where viewers can actually read it.

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