What Instagram rewards
Instagram rewards videos that people watch until the end and replay naturally.
How to improve retention
- Starting immediately — no slow intros
- Removing slow moments
- Using captions throughout
- Adding sound effects at key moments
- Zooming into important moments
- Ending with a smooth loop
💡 KRAM Takeaway
- Every second of your video should earn the next second.
- Captions keep viewers watching even with sound off.
- The ending is as important as the hook.